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A CMO’s Dual Imperatives – Driving Organizational and Technological Change
No member of the C-suite has a riskier or more-short-lived term than the chief marketing officer (CMO). The average tenure of a CMO at the ‘100 most advertised’ US brands is 28.4 months, according to...
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Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities
I’ve been pretty heads-down over the past few weeks, analyzing the data and results from my graduate research and also working on my upcoming book. As I’ve dug into the data, there clearly are some...
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